The UPC purpose is guided by the following values:
LEADERSHIPAbility to inspire and influence other people positively towards the attainment of objectives.
TEAMWORKAbility to work with others cooperatively in order to achieve a common goal.
SERVICE ORIENTATIONWillingness to offer an experience that largely exceeds the stakeholders' expectations.
EXCELLENCECapacity to be proactive, autonomous and competent organizers, who can establish plans and manage resources in order to guarantee quality and meet goals.
INNOVATIONAbility to suggest and execute innovative solutions and projects, with flexibility toward change.